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Unilever's Multiple Brand Strategy Search result for 'Unilever's Multiple Brand Strategy':
Paper Excerpts: ... the company and also very challenging (Unilever, 2001). Unilever remains very passionate about creating and working to maintain a very successful business in China (Unilever, brand metrics for Unilever's Dove Nutrition Bar was Measured Across TV, Print and on the Internet. The Results? Online non-alcoholic beer from the same company. In this case, having multiple brands of what is essentially the same Every day over 150 million people choose a Unilever brand and all of these brands have earned a reputation that is portfolio of high-quality brands (Unilever, 2001). These brands are those local and global and many of them incorporate ...
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Sources list for UNILEVER'S MULTIPLE BRAND STRATEGY: Unilever. "Brands." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/>Multiple Branding Strategy at Unilever Unilever. "Omo." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/hpc/omo.asp?> Multiple Branding Strategy at Unilever Unilever. "Home and Personal Care." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/hpc/> Multiple Branding Strategy at Unilever Unilever. Unilever Annual Report & Accounts and Form 20-F 2002. 2002. Retrieved October 21, 2003. URL: <http://www.unilever.com/Images/3_8325.pdf> Multiple Branding Strategy at Unilever Wentz, L. 1993, 'Unilever brands alive and kicking chairman assures,' Brandweek, vol. 64, pp. 39. Internationalization of Branding More sources on "UNILEVER'S MULTIPLE BRAND STRATEGY"
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