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Girl Psychographics

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... Psychographics Social class: focus on middle and upper class. Lifestyle: social awareness, visible achievement, desire to be seen as modern or environmentally aware. . Psychographics as an essential determinant of the Indonesian market In marketing, companies and businesses do not base their target market according to demographic characteristics and category. Apart from social demographics, businesses also use "psychographics" as a determinant of a market sector or target market in the business or commercial market. Psychographics makes use of the socio-psychological aspect of advantage of different psychographics and demographics for effective targeting and to seek appropriate distribution ...



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Sources list for GIRL PSYCHOGRAPHICS:

Cooke, R. (June 14, 2004). Girls, girls, girls. New Statesman, 133(4692), 38.
The Beauty Pageant Culture

Reay, D. (2001) 'Spice girls', 'Nice Girls', 'Girlies', and 'Tomboys"; gender discourses. Girls' cultures and femininities in the primary classroom. Gender and Education, 13 (2), 153-167.
Gender Bias in Education

"From Rich Girl to Ditz Girl : The Evolution of a Spoilt Woman." Marie Claire. SianWilliams.net. 19 Feb. 2004
"Emma" vs. "Clueless"

Berman, H., et al. "Sexual Harassment: The Unacknowledged Face of Violence in the Lives of Girls." The Best Interests of the Girl Child. Eds. H. Berman and Y. Jiwani. London, ON: The Alliance of Five Research Centres on Violence., 2002. 15-44.
Bullying

"Boy-Girl, Boy-Girl." Episode 34. Season Three. June 15, 200.
"Sex in the City"

 

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