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Research On Doritos

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... packaging size was the same as Doritos. Advertising (22 million budget) carried a strong message that the consumer is fourth, larger size should be introduced similar to Doritos "Super Size." Similarly, the flavors for the larger scale information in hand, it was time to move towards a premarket test. In the premarket test, SunChips were priced comparable to Doritos with distribution similar to Frito-Lay's other snack were repeat buyers. However, approximately one-third of the Doritos buyers were buying the SunChips. Since this is ...



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