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Media Advertising Effects On Underage Drinking

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... promotional materials in bars and restaurants would affect underage drinking. So far, zero tolerance is the best tool in fighting against underage drinking and driving. The United States Department down on traffic fatalities, especially from the combination of very young drivers/underage drinking. Sixty-three percent of underage students had been drinking at least once in the past 30 days, and 42 percent of those campaigns to discourage underage drinking at the same time as continuing these advertisements. Ultimately, the companies ...



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Sources list for MEDIA ADVERTISING EFFECTS ON UNDERAGE DRINKING:

Thompson, Craig. Why media matter: toward a richer understanding on consumers' relationships with advertising and mass media. Journal of Advertising; 3/22/1997.
Automobiles and the Film Industry

Li, Hairong. Advertising Media. Encyclopedia of Advertising, Chicago, IL: Fitzroy Dearborn Publishers, 2002 Retrieved from http://www.admedia.org/ Accessed on 18 July, 2004
The Cost of Advertising

"Hot topic: Underage teen drinking." Website of Congresswoman Roybal-Allard. http://www/house.gov/royb al-allard/ht_underage.htm. "Hot topic: Underage teen drinking." Website of Congresswoman Roybal-Allard. http://www/house.gov/royb al-allard/ht_underage.htm.
Legal Age for Alcoholic Consumption

Rosenblat, Alex. (2003). Superficial barriers to underage drinking. America's Intelligence Wire, 17 Sept., p. NA.
Drinking and College Students

"Statistics: Underage drinking." SADD Online. http://www.saddonline.com/stats.htm.
Legal Age for Alcoholic Consumption

 

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