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Market Research Plan

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Sources list for MARKET RESEARCH PLAN:

Osland, G. E., Taylor, C. R. and Zou, S. Z. (2001) Selecting International Modes of Entry and Expansion. Marketing Intelligence and Planning. Vol 19, No 3, p153 - p161
International Strategic Marketing

Dibb, S. and Simkin, L. (1997), "Marketing and market planning: still barriers to overcome", EMAC Conference Proceedings, Warwick.
Marketing to Seniors

Rafiq, M. and Ahmed, P. K. (1995.) Using the 7P's as a Generic Marketing Mix. Marketing Intelligence and Planning. Vol 13, No 9, p4 - p15
International Strategic Marketing

Business Resource Software, Inc. (BRS) (2004). Market Plan. Retrieved from the Internet at: http://www.businessplans.org/Market.html.
Marketing Strategy of Wal-Mart Retail Chain

Simkin, L. (2000), "Delivering effective marketing planning", Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.
Marketing to Seniors

 

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