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Gap Inc Celebrity Endorsement

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... is no business. Therefore, the marketing division uses an extremely effective method, namely celebrity endorsements, to sell one more unit of Product X. Celebrity endorsements, event sponsorships, come-ons, give aways, free trials, and Superstores for enhancing the Retail experience and Special offer Price appeal and Celebrity endorsement. restrictions on alcohol advertisements and the trite celebrity endorsement losing its appeal, the Busch Company has in the young market, these individuals are more likely to be influenced by a celebrity endorsement. ...



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Sources list for GAP INC CELEBRITY ENDORSEMENT:

KAMINS, MICHAEL A., MERIBETH J. BRAND, STUART A. HOEKE, and JOHN C. MOE. 1989 "Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility." Journal of Advertising 18, : 4-10.
The Economic Impact of Michael Jordan

Steer, Toni. "The Atkins Diet: apparent endorsements by glamorous celebrities have boosted the popularity of this high protein, low carbohydrate diet." Practice Nurse, (2003): Nov, 44-47.
The Atkins Diet vs. the Drug, Xenical

Schlesinger, M., and C. Heldman. 2001. Gender Gap or Gender Gaps? New Perspectives on Gender Differences in Support for Government Actions and Policies. Journal of Politics 63(1):59-92.
Medical Profession and Policy-Making

Gap Inc. 2003. Gap Inc Corporate Website. Referenced: October 10, 2003. Web site: [2]http://www.gapinc.com/
Business Training and Development

Robert, M. How The Gap fills its gaps in logistics. American Shipper, January 1997
Supply Chain Management (SCM)

 

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